The phrase identifies a specific culinary offering within a defined geographical location. It signifies pizza prepared in a style emulating that found in New York City, available in the Virginia Beach area. This denotes a localized adaptation of a well-known regional food tradition. For example, businesses may use this designation to indicate the type and origin of their pizza, thus differentiating themselves from other local pizza establishments.
The appeal lies in the perceived authenticity and quality associated with New York-style pizza. Consumers often seek out this style due to its characteristic thin, foldable crust and distinctive flavor profile. This designation can offer businesses a competitive advantage by attracting customers familiar with and appreciative of this specific pizza preparation. Its historical context involves the migration of culinary traditions and the demand for specific regional foods in diverse locales.