The practice of offering select, often unadvertised, menu items or promotions through informal channels represents a business strategy designed to cater to a specific clientele or address unique operational needs. This approach commonly involves direct communication with patrons, bypassing standard advertising methods.
This targeted offering fosters customer loyalty through exclusivity and personalized service. Furthermore, it can serve as a mechanism for managing inventory surplus, testing new product concepts, or addressing niche market segments without widespread marketing investments. Historically, this strategy has been employed by establishments seeking to cultivate a close relationship with their core customer base.
